Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a skilled writer and editor, focusing on crafting engaging narratives and delving into the complexities of CRO. Shivani holds a Bachelor's degree from Delhi University and a Master's degree from I.G.N.O.U. This educational background enriches her writing and editorial work with a distinctive perspective. In her writing, she covers crucial aspects of customer feedback management, lead generation, and experience design.

Articles by Shivani Dubey

Last modified: April 12, 2024

Shopify Lead Generation: 8 Proven Ways for Customer Acquisition

As businesses increasingly move online, Shopify provides a comprehensive solution that accommodates everything from eCommerce basics to advanced digital marketing tools. However, the very features that make Shopify attractive also introduce a level of complexity, especially when it comes to lead generation and customer acquisition. Lead generation on Shopify is not a straightforward process; it...
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Last modified: April 10, 2024

10 Best Lead Capture Software to Get Quality Leads in 2024

Did you know that a whopping 80% of new leads do not convert to sales? This staggering number is enough to set tremors among marketers, but recently, the use of lead capture software and tools has offered a lot of respite. Do you wish to capture quality leads for your business? I have got you covered! Being...
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Last modified: April 19, 2024

9 Simple A/B Tests You Should Perform for Higher Conversions

“Don’t you think this CTA would be more appealing if we use a big font in red?” – A marketer to a colleague! Such conversations in marketing teams are quite common as they are always trying to optimize their campaigns for improved conversions. But, when there is an A/B testing conversion rate optimization technique available,...
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